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Are national cultures becoming more homogeneous?It
can be argued that the creation of a true global village is making the concern
over cultural differences irrelevant. Today, when Cable News Network – CNN – is
watched in more than 140 countries, Levi’s are as popular in Moscow as in
Dallas, and a significant portion of students in American graduate business
programs are foreigners who expect to return to their homelands to practice
management, it may be naïve to think that cultural differences are very
important. If they are, they are so only in the near term. In the long run, the
global village will become a single homogeneous culture-that is, a world melting
pot in which cross-cultural differences will.......
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